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elfa closet systems picked #1 by Consumer Reports
Wednesday, October 4th 2006 9:26:02am
Canadian sales up a whopping 82 per cent, two new dealers
in Calgary and Toronto
(Toronto, October 4, 2006) elfa closet systems was declared the best of 15 closet organizing systems tested by ShopSmart, the advertising-free product research and test feature published quarterly by Consumer Reports.
As reported in ShopSmart’s fall issue (page 26), home storage and décor experts found that elfa systems assembled the fastest, were built from the best designed and sturdiest components and offered a wealth of accessories. ShopSmart editors were so impressed, they featured an elfa closet on the cover of the magazine!
elfa has long been touted as the most elegant and the most versatile modular closet organization system available in North America and it seems Canadians came to this conclusion well ahead of ShopSmart’s product testers. While elfa’s American sales have risen by 19% in 2006, Canadian sales are up a whopping 82%. This has resulted in the addition of two new elfa dealers in the booming Canadian market, Toronto and Calgary.
Standout features that impressed the judges included the ability to customize pieces to precisely fit closet dimensions, clear and simple installation instructions, easy assembly with no fussy small parts and elfa’s wide selection of functional accessories.
Unlike traditional closet organizers, elfa components are suspended from slotted, horizontal tracks mounted on the wall to create clean, open and accessible storage space. Available components include sliding basket drawers and organizers, ventilated and solid shelves and gliding pant, tie and belt racks.
The track supported system allows for precise configuration of selected components to the specific requirements of every client’s individual wardrobe and space. Professional closet planning assistance is available from trained consultants at elfa dealers throughout North America.
Offered in variety of handsome finishes to compliment any style of décor, the consumers can rest assured they are buying the most efficient and well engineered product on the market.
elfa’s Door and Wall Rack System was released in Canada this year, expanding the benefits of elfa’s space efficiency and installation simplicity to pantry, media and general storage needs throughout the home. In fact, ShopSmart suggested to their readers that the elfa home organization system is so comprehensive that the next elfa installation after the bedroom closet may be in the garage.
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For more information, contact:
Heather McMillen, (800) 394-3532, heather.mcmillen@elfanorthamerica.com
To learn more about elfa closet and storage systems, please email info@elfanorthamerica.com
For high-resolution images, contact Up Marketing, (877) 850-8787, info@up-marketing.com
in Calgary and Toronto
(Toronto, October 4, 2006) elfa closet systems was declared the best of 15 closet organizing systems tested by ShopSmart, the advertising-free product research and test feature published quarterly by Consumer Reports.
As reported in ShopSmart’s fall issue (page 26), home storage and décor experts found that elfa systems assembled the fastest, were built from the best designed and sturdiest components and offered a wealth of accessories. ShopSmart editors were so impressed, they featured an elfa closet on the cover of the magazine!
elfa has long been touted as the most elegant and the most versatile modular closet organization system available in North America and it seems Canadians came to this conclusion well ahead of ShopSmart’s product testers. While elfa’s American sales have risen by 19% in 2006, Canadian sales are up a whopping 82%. This has resulted in the addition of two new elfa dealers in the booming Canadian market, Toronto and Calgary.
Standout features that impressed the judges included the ability to customize pieces to precisely fit closet dimensions, clear and simple installation instructions, easy assembly with no fussy small parts and elfa’s wide selection of functional accessories.
Unlike traditional closet organizers, elfa components are suspended from slotted, horizontal tracks mounted on the wall to create clean, open and accessible storage space. Available components include sliding basket drawers and organizers, ventilated and solid shelves and gliding pant, tie and belt racks.
The track supported system allows for precise configuration of selected components to the specific requirements of every client’s individual wardrobe and space. Professional closet planning assistance is available from trained consultants at elfa dealers throughout North America.
Offered in variety of handsome finishes to compliment any style of décor, the consumers can rest assured they are buying the most efficient and well engineered product on the market.
elfa’s Door and Wall Rack System was released in Canada this year, expanding the benefits of elfa’s space efficiency and installation simplicity to pantry, media and general storage needs throughout the home. In fact, ShopSmart suggested to their readers that the elfa home organization system is so comprehensive that the next elfa installation after the bedroom closet may be in the garage.
-30-
For more information, contact:
Heather McMillen, (800) 394-3532, heather.mcmillen@elfanorthamerica.com
To learn more about elfa closet and storage systems, please email info@elfanorthamerica.com
For high-resolution images, contact Up Marketing, (877) 850-8787, info@up-marketing.com
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