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Tree Canada appoints Michael Rosen as President

Monday, January 29th 2007 11:00:10am

Tree Canada appoints Michael Rosen as President

Chair of Board André Juneau and Vice-Chair Dorothy Dobbie also appointed

(Ottawa, Ontario, January 29, 2007) Today, Tree Canada announced Michael Rosen as its new President. The Board of Directors appointed Mr. André Juneau Chair (Cap-Rouge, Quebec) and Mrs. Dorothy Dobbie (Winnipeg, Manitoba) as the new Vice-Chair.

Since 2002, Mr. Rosen (a resident of Cantley, Québec, near Ottawa) has been Tree Canada Vice-President, responsible for project implementation and communications, including the carbon neutral programs under Grow Clean Air. He has helped direct Tree Canada's other programs including: Green Streets Canada, Operation ReLeaf, and Greening Canada's School Grounds.

Last month, following the devastating storms in British Columbia, Mr. Rosen launched B.C. Coast ReLeaf, an appeal to citizens and corporations to donate to re-planting Stanley Park. In just a few short weeks, the program has raised nearly $40,000 (for a list of previous and current ReLeaf programs across Canada, see www.treecanada.ca).

Mr. Rosen said his appointment comes at a time when Tree Canada has an opportunity to make an impact by expanding a number of important programs.

"I am honoured with the Board's decision and look forward to building upon the successful tenure of our Past President, Jeff Monty," said Rosen. "As the New Year unfolds for Tree Canada and its supporters, it is my sincere hope that all Canadians will work with us to establish a vibrant and healthy urban forest network."

At its last board meeting, the positions of Chair André Juneau and Vice-Chair Dorothy Dobbie were confirmed. Mr Juneau is the President of the National Battlefields Commission, a past Mayor of Cap-Rouge, Québec and a former employee of the Canadian Forest Service. Ms. Dobbie is the publisher of Pegasus Publications Inc. She is a well recognized Winnipeg businesswoman and a former Member of Parliament for Winnipeg South.

Mr. Juneau stated his delight at being named the new Chair of Tree Canada and suggested that existing co-operative partnerships were key to the future success of the organization. "In my role as Tree Canada Chair, it is vital that we do everything to assist our partners, public and private, community or municipal, understand the role of Tree Canada in promoting and improving our urban forests." Mr. Juneau added, "We encourage the Federal Government and the private sector to continue to work with us in implementing our programs such as Grow Clean Air for the benefit of all Canadians - coast to coast to coast."

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For more information on Tree Canada and its various programs, or for a photo or to arrange an interview with Mr. Rosen or Mr. Juneau, please contact:

Jonathan Laderoute, Environmental Communication Options, laderoutej@huffstrategy.com, (416) 972-7401

Michael Rosen mrosen@treecanada.ca, (613) 567-5545 ext. 222

Tree Canada is a not-for-profit, Canadian organization that helps facilitate the planting and care of trees throughout urban and rural Canada.  To date, Tree Canada has facilitated the planting of more than 74 million trees, the greening over 400 schoolyards and is a leader in Canadian urban forest programs and awareness. Tree Canada is celebrating its 15th anniversary this year.

Michael Rosen

Prior to 2002 Mr. Rosen was a Stewardship Coordinator and Forester for the Ontario Ministry of Natural Resources, winning the coveted Amethyst Award for outstanding public service. He is a graduate of the University of Toronto's B.Sc.Forestry program, has a B.A. (History) from Trent University and is a graduate of the Ontario Advanced Forestry Program from Lakehead University and U of T. Mr. Rosen is a Registered Professional Forester, and a Certified Arborist (ISA) with extensive experience in NGO project administration and finance. He is a founding organizer of the Urban Forest Network, and is an editorial advisor for the magazine, Canadian Trees. A resident of Cantley, Québec (near Ottawa), Mr. Rosen is a founding member of the Cantley Environmental Committee and has received the Cantley Community Builder Award.