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German storage and organizing system to launch North American dealer and distribution network

Wednesday, July 25th 2007 8:51:00am

Media Release – For Immediate Release
Attention Retail/Home/Business Editors and Reporters (high resolution photos available)

Consumer products to augment commercial line in US and Canada

(Dallas, TX, July 25, 2007)  The half-century-old German firm Element-System is introducing their lines of DIY, closet, and storage organizing products to North America this September, augmenting their highly respected Shoptec retail fixturing business.  Four cities have been slated as future potential distribution center locations, including San Francisco (CA), St. Louis (MO), North Hampton (MA) and Toronto (ON, Canada).

Throughout Europe and Western Asia, Element-System is recognized as the most versatile modular closet organization system with the largest selection of components and accessories.  North Americans will now be able to discover the advantages of these German designed and manufactured products at independent retailers, closet shops and design studios which have met the firm’s rigorous dealer appointment standards.

Mr. Guenter Steudle, Managing Director of Element-System, says, “Throughout our company’s history we have made every effort, sacrificing profit for quality on many occasions, to produce only the highest quality of electro-static, epoxy bonded steel shelving systems.  Now we can provide North Americans with our stylish and innovative space solutions, offering a range of storage and configuration options far beyond any system currently available in the North American market.”

Element-System stands out from competitors in several ways.  Their product range provides all of the desirable features and benefits of shelving systems from a single reliable and trustworthy vendor.  Sensible, fully integrated systems allow the construction of both wire and solid shelving solutions in unique, efficient combinations.  Professional closet and space planning training is available to all dealers.  National cooperative advertising is planned for dealers to build their own businesses in conjunction with the Element-System brand.  Devoted to manufacturing top quality products and supporting their customers through these focused initiatives, Element-System has no current or future plans to compete with their dealers by opening retail locations.

Element-System solutions can be configured to the specific requirements of every client’s individual closet, living space, pantry, workspace, garage and storage space.  The system can be mounted directly to the wall or suspended from slotted, wall mounted horizontal tracks, creating clean, open and accessible storage spaces.   Their upcoming product launches promise to modernize North America’s approach to storage by offering freestanding storage spaces that may also act as room dividers where there are no walls.

Available components are interchangeable and include pullout baskets and solid drawers, organizers, ventilated and solid shelves, and decorative shelf brackets and kits.  Offered in a variety of handsome finishes to complement any style of décor, dealers can rest assured they are selling the best engineered system in the home storage market.

The same commitment to design and quality that goes into the product is reflected in the manufacturing processes.  Environmental responsibility and stewardship are evident throughout the manufacturing facility.  While exceeding the rigorous German environmental standards, they have incorporated enhancements such as a wastewater treatment process that returns water to the Danube River cleaner than when it entered the plant and an extensive materials recycling program.  As well, energy conservation techniques ensure waste heat from furnaces and other equipment is captured and used to reduce space heating costs, resulting in a reduction of overall energy use and reduced greenhouse gas emissions.

Element–System is not only a favorite of Europe’s discerning consumers.  In the past four years, the company has received many awards, including the German Foreign Trade Award for international competitiveness and performance, the iF Design Award for innovative product designs, and an award for product excellence from the German Steel Innovation Center.  Element-System’s image film received four international media and film prizes in 2006 including a Platin Award (Houston, Texas), two Silver Awards (Hamburg; Chicago), and a Bronze Award (Munich).  The short film can be viewed on their website at www.element-system.com.

“Element-System’s home organization products are exceeding consumers’ expectations of available shelving solutions,” says Heather McMillen, Sales Manager responsible for North American distribution.  “German design, quality manufacturing and strict environmental standards make Element-System a well-considered storage solution for every room in the home.”

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For more information or interviews, contact:

Heather McMillen, 1.888.353.7971, heather@modernlivingproducts.com

For high-resolution images, contact Up Marketing at 1.877.850.8787,
info@up-marketing.com

www.element-system.com

Element-System, a division of the Rudolph Bohnacker Group in Rottenacker, Germany, has been a market leader in Germany, Europe and Asia for over 50 years in the field of high-quality, retail fixturing, pharmacy equipment, and steel shelving systems, including hang-track systems, brackets, consoles and furniture legs for both private and office applications.


Product Overview

All products are of superior quality, using raw materials and processes renowned in Europe as extraordinary.
Our light and dark true silver finishes will not mar during transportation.  No more black marks!  All shelves, brackets, standards and tracks are completely interchangeable.


Wall mounted vertical uprights and horizontal track with hanging upright systems
o Featured in black, white, silver and brown
o For use with ventilated, solid metal and wood shelves
o Solid drawers, cabinets and shelves
o Upright mounted sliding storage baskets
o Available in double or single slot systems
o Available in several profile edges for a wide variety of uses
o Hanging uprights come with a rounded connection point at one end to match Element-System’s horizontal track with rounded lip and an angled notch at the bottom to work with other manufacturer’s horizontal tracks

Freestanding room divider system
o Featured in stainless steel
o For use with glass, solid metal and wood shelves
o Solid drawers, cabinets, and shelves
o Limitless accessories and combinations

Garage and utility space organizers
o Works with rail systems
o Unique perforated panel with smart accessories
o For use with ventilated, solid metal and wood shelves

Wall brackets, wood, metal and glass shelves
o Featured in the most popular home décor colors
o Available in numerous profiles, sizes and materials
o Stylish designs suited for urban or cottage dwellers

New and Innovative E-System
o Slotless vertical upright allowing infinitely variable shelving heights
o Featured in white and silver
o For use with glass, solid metal and wood shelves
o Available with or without LED lights and covers

Additionally, Element System commits to bring these products to North America:
o Tight mesh drawers
o Over-the-door storage system
o Face frames for shelves, tight mesh drawers and ventilated shelves
o Free-standing closet system
o Internet based drawing tools and dealer locator

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For more information, contact Heather McMillen, 1.888.353.7971, heather@modernlivingproducts.com

For high-resolution images, contact Up Marketing at 1.877.850.8787, info@up-marketing.com


Element-System, a division of the Rudolph Bohnacker Group in Rottenacker, Germany, has been a market leader in Germany, Europe and Asia for over 50 years in the field of high-quality, retail fixturing, pharmacy equipment, and steel shelving systems, including hang-track systems, brackets, consoles and furniture legs for both private and office applications.