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Bikes belong in Ontario!

Tuesday, September 18th 2007 2:56:40pm

Media Advisory – PHOTO OPPORTUNITY

Media Conference in Toronto at Sweet Pete’s Bike Shop, Thursday, September 20th at 11 AM

The Bicycle Trade Association of Canada (BTAC), with the ThinkFirst Foundation of Canada, an organization dedicated to preventing brain and spinal cord injury through education, is holding a media conference to:

• Release the “Bikes belong in Ontario!” policy platform – a comprehensive policy program to promote cycling in Ontario;

• Support the proposal of provincial investment in municipal cycling infrastructure and an Ontario PST exemption on bicycles and bicycle helmets;

• Explain how the bicycle is the healthiest, most environmentally friendly and efficient means of urban transportation available to Ontarians; and

• Explain how a tax exemption on helmets will promote safe cycling and prevent brain injuries.


The media conference will take place at Sweet Pete’s Bike Shop, 1204 Bloor Street West, on Thursday, September 20th at 11 AM.

WHAT:

Release of “Bikes belong in Ontario!” policy platform

WHERE:

Sweet Pete’s Bike Shop, 1204 Bloor Street West (on the north side, 2 blocks west of Dufferin)

WHEN:

Thursday, September 20, 2007, 11 AM

WHO:

Rob White, BTAC Vice-President
Dr. Charles Tator, ThinkFirst Foundation of Canada President
Pete Lilly, Sweet Pete’s Bike Shop and BTAC Director

For more information, contact:

Brent Kulba (e|c|o media relations), 416-972-7401

The Bicycle Trade Association of Canada (BTAC) is the national voice of cycling in Canada and the hub of the Canadian bicycle industry. BTAC advocates, builds partnerships, promotes trade and commerce and seeks to motivate, unit and inspire Canadians to make bicycling the pre-eminent form of transportation and recreation in Canada.  See www.btac.org for more information.

ThinkFirst is a joint effort from not only neuroscience health professionals and educators, but also injury survivors, corporations, local businesses, and communities to prevent brain and spinal cord injury through education aimed at
healthy behaviours in children and youth. See www.thinkfirst.ca for more information.